Live content provides an opportunity to showcase authenticity, transparency, and real-time interaction with the audience. This can help build trust and credibility with potential customers. A survey by Livestream and New York Magazine showed that 80% of respondents preferred watching live videos from a brand rather than reading a blog post or seeing a FACEBOOK AD

Live content can extend the reach of your marketing efforts. Social media platforms often prioritize live content in their algorithms, providing greater visibility to live videos. Moreover, live videos can be shared, replayed, and discovered by new audiences even after the live session ends. This accessibility helps increase brand exposure and attract potential customers who may not have otherwise engaged with your products.

The live nature of the content creates a sense of urgency and exclusivity, leading to the fear of missing out on valuable information or experiences. By leveraging this psychological effect, businesses can encourage immediate action and conversions. According to a survey by Vimeo, 67% of viewers who watched a live event purchased a ticket to a similar event the following year.

Live content can often be produced with relatively low production costs, especially compared to traditional advertising methods. With the availability of smartphones, live streaming apps, and social media platforms, it has become more accessible for businesses to create and distribute live content without requiring extensive resources.